Cian McLoughlin, a 20-year industry veteran and sales thought leader, is the author of the much anticipated book Rebirth of the Salesman. Chock full of war stories, insights and interviews with industry heavyweights, Rebirth of the Salesman provides a fascinating and surprisingly candid perspective on this evolving industry and the implications for business and salespeople globally.
This is an insightful and uplifting book filled with the kind of courage and common sense that characterizes all great salespeople. Kristin Zhivago – Author, business technologist and President of the Cloud Era Institute
In its recent research paper aptly titled Death of the B2B Salesman, US-based research company Forrester predicts that by 2020 at least one million salespeople (almost a quarter of the entire US sales force) will lose their jobs to e-commerce.
In his book, Cian provides a blueprint to help sales professionals not just survive, but thrive in this brave new world of business-to-business selling. Each chapter hones in on a specific character trait and behaviour for achieving sales mastery, providing concrete steps that any salesperson can follow, to develop their sales effectiveness and enhance their personal brand.
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REBIRTH OF THE SALESMAN – TESTIMONIALS
We have witnessed more advances in the world of professional selling in the past five years than in the previous 50. As buyers become increasingly self-educated, the sales role in many industries will undoubtedly diminish. How can organisations survive, let alone thrive in this new environment? In his excellent new book Rebirth of the Salesman, Cian provides a blueprint to guide us.
A book that will help you to meet your customers where they are, which in a changing world is exactly where you need to be.
In Rebirth of the Salesman, Cian is doing what all great salespeople do: He is looking at selling from the customers’ perspective. The truth is, we don’t sell. They buy. The more we do to help them buy, the more we sell. This is an insightful and uplifting book filled with the kind of courage and common sense that characterizes all great salespeople.
Cian has written a timely masterpiece for professional salespeople as they navigate unprecedented change and disruption. The battle for relevance and the imperative to deliver value makes this book a must read for anyone committed to both protecting and transforming their sales career.
Besides being an experienced sales leader and counsultant in his own right, Cian has been a business partner of Miller Heiman Global “on the front lines” doing exactly as he represents in his book…focusing on how the customer buys to inform how to sell. His insights here are grounded in facts and reality, not theory and ‘mind-mush’.
The customer of today is more knowledgeable, sophisticated, and educated than ever before. What does that mean for you if you’re a sales professional? Cian lays out the answers in this step-by-step guide for safeguarding and growing your sales career. A must read for anyone wanting to take their rightful place in the brave new world of B2B sales.