by Cian McLoughlin | Nov 22, 2016 | Sales Tips and Tricks, Uncategorized
B2B sales isn’t like a factory assembly line. While some elements of repetition may exist in sales, no customer or prospect in the world appreciates being shoe-horned into a sales process, which doesn’t align with their buying process. Selling is really the art of...
by Cian McLoughlin | Nov 7, 2016 | Psychology of Buying, Sales Tips and Tricks, Transformation
A young sales rep asked me recently to explain the differences between the B2B sales profession these days, by comparison with the heyday of technology sales. I’m not sure if my grey hair had given him the mistaken assumption I’d begun my career when IBM was...
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