In the news

News articles featuring Trinity Perspectives and Cian McLoughlin.

A regular writer and commentator in the mainstream media, Cian is a sought-after speaker and commentator on topics relating to B2B sales, the rise of social selling and the impact of Win Loss Analysis in business.

Trinity Perspectives interview

An in-depth interview by Kate Williams profiling Trinity Perspectives. The interview focuses on small business ownership, Trinity’s sales advisory and Win Loss services, plus proven strategies to achieve growth in the current business environment.



How I work it – Social selling with Cian McLoughlin
Today we are joined by Cian McLoughlin of Trinity Perspectives. Cian takes the mystery out of social selling by consistently demonstrating key elements.


How to push back (politely) against demanding clients
Cian McLoughlin, founder and CEO of sales consulting and advisory firm, Trinity Perspectives, shares some tips on the art of the pushback.

Office Works - Big Ideas. Lowest Prices

Why you should be using customer feedback to change your business process
According to Cian McLoughlin, CEO of consultancy Trinity Perspectives, customer feedback is key to discovering more about how the market perceives your product or service, your staff, your price and your competition.

Young Upstarts

Comparing apples with apples
Contributing article by Cian McLoughlin.


Keeping leads warm: 3 ways to stay top of mind
The first thing? Stop treating leads as leads. When you treat leads like people, you engage with them in a way which is authentic, credible and human, according to Cian McLoughlin, CEO of boutique sales training and consulting firm Trinity Perspectives and author of Amazon bestseller Rebirth of the Salesman.

The Huffington Post

Are machines taking over?
As the industrial revolution makes way for the digital revolution, with machines performing ever more complex tasks and online platforms replacing bricks and mortar businesses, more and more jobs in today’s economy will begin to disappear.

To gain further insight into this topic I recently caught up with Cian McLoughlin founder of Trinity Perspectives and author of the soon to be released book Rebirth of the Salesman.

The Sydney Morning Herald.

The year of the small business
Cian McLoughlin, founder and CEO of a small Sydney-based sales consulting and advisory firm, Trinity Perspectives, believes the changing nature of content is helping small businesses thrive.

The Sydney Morning Herald.

Never call your customers
Sales consultancy Trinity Perspectives’ chief executive Cian McLoughlin says customers’ high frustration levels have made telemarketing a dying sales technique.

The Huffington Post

5 ways to deal with adversity in business
Starting and running a business can be extremely challenging. Most entrepreneurs and managers find new obstacles to remove and towering barriers to scale every day of the week.

The Sydney Morning Herald.

Seven crack negotiating tactics
“Done properly, negotiation is actually about trading something which you want and need, for something I want and need,” reveals Cian McLoughlin, CEO of sales consultancy and advisory firm Trinity Perspectives.

The Sydney Morning Herald.

How to get a meeting with a CEO
Cian McLoughlin, CEO of sales-coaching business Trinity Perspectives, says, “Create a relationship with the gatekeeper”.


Second life
A combination of inspiration and frustration motivated Cian McLoughlin to leave a corporate job in the IT software industry and start Trinity Perspectives, a boutique sales consultancy.

The Sydney Morning Herald.

Turbocharge your business in 2014
Cian McLoughlin, managing director of Trinity Perspectives, spent the closing days of 2013 getting crystal clear on what will make his sales-strategy business most valuable to clients and he plans to make that his primary focus this year.

The Sydney Morning Herald.

Six signs your business is going to die
Poor pipelines, problems converting sales or trouble retaining customers can quickly sap life from your biz, says director of sales consulting/advisory firm Trinity Perspectives, Cian McLoughlin.

Rescue a CEO

Tips on how to approach and get the ‘big sale’ closed
Cian provides his tips on averting stage fright.

smart company

How to start 2013 with a bang
Businesses will need to hone their customer acquisition techniques in 2013. The time, cost and effort needed to acquire new customers is growing as buying patterns change and evolve, Cian McLoughlin, director of Sydney consulting and advisory firm, Trinity Perspectives, says.

startup smart

Learning to listen
Sydney-based sales strategy consultant Cian McLoughlin helps both large multinationals and SMEs funnel customer feedback. He says businesses should seek feedback every six to 12 months.

The Sydney Morning Herald.

Customers not buying? What to do now
Marketing expert Cian McLoughlin runs a boutique sales advisory business, which means many of his clients “are grappling with lack of sales and cash-tills which just aren’t ringing”, McLoughlin says. But he is optimistic.


Trinity Perspectives
Article featuring Trinity Perspectives.


Five steps to becoming an industry expert
Narrow down your expertise to a specific niche, advises Cian McLoughlin, chief executive of sales consulting business Trinity Perspectives.

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