by Cian McLoughlin | Sep 9, 2021 | Latest Blog Post, Psychology of Buying, Sales Tips and Tricks
Everyone wants and deserves a good deal. But a ‘good deal’ doesn’t mean the cheapest price. In sales, sometimes we default to providing a discount because in the absence of anything else, the easiest lever to pull is price. We’re trying to create a perceived...
by Cian McLoughlin | Aug 24, 2021 | Latest Blog Post, Lucky Dip
I had my first home haircut in about 40 years the other day. They say ‘necessity is the mother of invention’ and entering week 7 of lockdown with a shaggy mane and no prospect of a haircut, I was definitely in need. My wife Shelley was kind enough to take...
by Cian McLoughlin | Jul 19, 2021 | Latest Blog Post, Psychology of Buying, Sales Tips and Tricks
You don’t win or lose in sales because you’re 50% better or 50% worse than your competition. You win or lose by tiny increments that add up throughout the entire sales cycle. You were the most responsive vendor – Plus 1% Your tender document was...
by Cian McLoughlin | Jul 16, 2021 | Latest Blog Post, Psychology of Buying, Sales Tips and Tricks
“I really struggle to keep the desperation out of my voice”. A salesperson confessed this to me recently, about prospecting and making cold calls. Like so many other salespeople at the moment, he’s under intense pressure to perform and has struggled...
by Cian McLoughlin | Jul 7, 2021 | Latest Blog Post, Sales Tips and Tricks
I was lucky enough to make the list of Top 100 LinkedIn Sales Voices list again, as curated by Scott Ingram, coming in at number 86 this time. In case it helps with your LinkedIn strategy, I thought I’d unpack a few of the LinkedIn tips I’ve adopted to...
by Cian McLoughlin | Jul 1, 2021 | Latest Blog Post, Lucky Dip
I can’t quite believe it … Today marks the 10-year anniversary of my company Trinity. Where has the time gone? I vividly remember that first morning, waking up suddenly self-employed, having spent my entire career in the corporate world. My wife Shelley...
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