by Cian McLoughlin | Sep 9, 2021 | Latest Blog Post, Psychology of Buying, Sales Tips and Tricks
Everyone wants and deserves a good deal. But a ‘good deal’ doesn’t mean the cheapest price. In sales, sometimes we default to providing a discount because in the absence of anything else, the easiest lever to pull is price. We’re trying to create a perceived...
by Cian McLoughlin | Mar 26, 2014 | Sales Tips and Tricks
In my line of work (running a sales training and consulting company) there are lots of coffee meetings. When I meet a new prospect for the first time, have a review meeting with a client or sit down with one of my partners, we invariably ‘go for a coffee’. This...
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