by Cian McLoughlin | Nov 22, 2016 | Sales Tips and Tricks, Uncategorized
B2B sales isn’t like a factory assembly line. While some elements of repetition may exist in sales, no customer or prospect in the world appreciates being shoe-horned into a sales process, which doesn’t align with their buying process. Selling is really the art of...
by Cian McLoughlin | Nov 7, 2016 | Psychology of Buying, Sales Tips and Tricks, Transformation
A young sales rep asked me recently to explain the differences between the B2B sales profession these days, by comparison with the heyday of technology sales. I’m not sure if my grey hair had given him the mistaken assumption I’d begun my career when IBM was...
by Cian McLoughlin | Jul 20, 2016 | Win Loss Insights
With the advent of social media, CRM software, and marketing automation, sales management has been turned upside down in recent years. Throw in cloud-based applications, a rapidly evolving competitive landscape, and customers who have access to more information than...
by Cian McLoughlin | Jun 21, 2016 | Lucky Dip, Tools, Win Loss Insights
It’s a strange sensation, sitting in front of your computer preparing to write a book, especially a book about a subject like how to improve sales. For me at least, it seemed like such a steep mountain to climb, that for a long time I wasn’t sure I’d ever finish it,...
by Cian McLoughlin | Apr 19, 2016 | Sales Tips and Tricks, Tools
Near the beginning of Orwell’s masterpiece, Animal Farm, the animals embrace the powerful philosophy that “All animals are created equal”. During my 20-year career in the B2B sales industry, the majority of sales organisations I know seemed to work on the basis that...
Recent Comments