by Cian McLoughlin | Sep 9, 2021 | Latest Blog Post, Psychology of Buying, Sales Tips and Tricks
Everyone wants and deserves a good deal. But a ‘good deal’ doesn’t mean the cheapest price. In sales, sometimes we default to providing a discount because in the absence of anything else, the easiest lever to pull is price. We’re trying to create a perceived...
by Cian McLoughlin | Aug 24, 2021 | Latest Blog Post, Lucky Dip
I had my first home haircut in about 40 years the other day. They say ‘necessity is the mother of invention’ and entering week 7 of lockdown with a shaggy mane and no prospect of a haircut, I was definitely in need. My wife Shelley was kind enough to take...
by Cian McLoughlin | Aug 2, 2021 | Lucky Dip, Sales Tips and Tricks
On the 23rd of November 1996, a player called Ali Dia made his professional debut in the English Premiership for Southampton. Coming on as a substitute in the 32nd minute, he proceeded to have one of the worst footballing debut’s in history, perhaps best summed...
by Cian McLoughlin | May 23, 2021 | Psychology of Buying, Sales Tips and Tricks
Sticker shock is a funny thing, isn’t it? There you are, engaged with your prospect. Some great meetings. Discovery calls. Deep dives. You get shortlisted. They ask for a proposal. You send it over and then … something changes? Suddenly they go cold or go quiet....
by Cian McLoughlin | Apr 5, 2019 | Psychology of Buying, Sales Tips and Tricks
Ghosting: The practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication (Oxford Dictionary) “Ghosting” has become a hot topic in the world of dating in recent times, with bizarre stories emerging of...
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